How to grow on TikTok, Instagram, Facebook and YouTube
Free guides for singers, actors, models and creators in Thailand. Each guide answers one question in simple words, with clear steps and links to the platforms' own rules.
- Free to read
- One question per guide
- Sources from the platforms
TikTok guides
How to promote a new song on TikTok: a plan for the first 7 days
A day by day plan to promote a new song on TikTok, from the days before release to day 7, for singers and bands in Thailand.
How to get more TikTok followers as an artist
Simple steps to get more TikTok followers as a singer, musician or creator in Thailand, a table that compares the ways, and mistakes to avoid.
Why are my TikTok views not increasing, and what can I do?
TikTok views stuck at 0 or a few hundred? See the common causes, what TikTok says about recommendations, and steps that help your next video.
Instagram guides
How to get more Instagram followers as an artist: every way compared
Ways to get more Instagram followers as an artist, step by step, plus a table that compares posting, ads and a growth service on cost and speed.
Facebook guides
How to run Facebook ads for beginners: boost or Ads Manager, and how to set a budget
How to start Facebook ads today: the difference between boosting a post and Ads Manager, how to set a daily budget, choose an audience and read the results.
How to get more Facebook Page followers as an artist in Thailand
Simple steps to get more Facebook Page followers as an artist in Thailand, plus a table that compares doing it yourself, ads and a growth service.
Marketing strategy
Launch campaign: how to plan a new product launch on social media
What a launch campaign is, and how to plan a new product or brand launch on social media before, on and after launch day, with a checklist for creators and ads.
How to choose a social media agency: what an agency does and what to ask first
What a digital marketing agency does, how it differs from a freelancer or your own team, the questions to ask before you hire, and warning signs to look for.
What is a UGC creator? How UGC work differs from influencer work
A UGC creator makes videos that a brand posts or uses in ads, often not on the creator's own account. How it differs from influencer work, and how to start.
How much does it cost to hire an influencer in Thailand? What the price depends on
What decides the price of an influencer or KOL in Thailand, from account size and content to usage rights, plus a checklist for contract, tax and ad labels.
Influencer rate card: what it is and how artists can price brand work
A rate card is the price sheet artists and creators send to brands. What to put on it, how to price reviews, tie-ins and usage rights, with a simple structure.
What is a content plan, and how to plan a month of posts yourself
What a content plan and content pillars are, and how to plan one month of posts step by step for artists and small brands, with a simple sheet example.
Social media strategy for artists and small brands: how to make one
What a social media strategy is, how it differs from a content plan, and simple steps to set goals, choose your audience and platforms, and pick KPIs.
Social media audit: how to check your own accounts step by step
A social media audit is a full check of your accounts. A step by step checklist from profile and bio to statistics and competitors, with each platform's free tools.
KOL vs influencer: what is the difference, and which one fits your brand or music?
What a KOL is, how a KOL differs from an influencer and a KOC, and a simple table that shows which one fits each goal for brands and artists.