Influencer rate card: what it is and how artists can price brand work

An influencer rate card for artists is a short price sheet that you send to brands. It lists what you offer, such as a post, a Reel, a TikTok video, a story, a live or a tie-in in your music video. For each item it shows the price, what is included, how many changes, the usage rights and the payment terms. The numbers on it should come from your own insights.

Published 19 October 2026 · Written by the Celebrity Assistant team

This guide is for singers, musicians, actors, models and creators in Thailand who get their first messages from brands. Maybe a brand asked “What is your rate?”, and you did not know what to answer. That is completely normal. A brand that writes to you has usually seen your work already. This guide helps you put a clear price on your work.

What is an influencer rate card for artists?

A rate card is one page, often a PDF or an image, with your work and your prices. Brands ask for it because it saves time for both sides. You send the same clear information to every brand, and the brand can see quickly if your work fits its budget. A rate card is a starting point. You can still change the price for a special job.

A rate card is different from a media kit. A media kit shows who you are and your best work. A rate card shows what you sell and what it costs. You can send both together.

What to put on your rate card, part by part

Part	What to write	Example wording
About you	Your artist name, photo, one line about your work, your city	“Singer and songwriter from Chiang Mai”
Your numbers	Followers and average views from your insights, with the date	“Average views, last 10 TikTok videos, checked on (date)”
What you offer	Each type of work as its own line	Instagram Reel, TikTok video, story set, live, event, tie-in
What is included	Length, number of photos or clips, your idea or the brand’s idea	“One video, up to 60 seconds, idea by me”
Changes	How many rounds of changes are included	“Two rounds of changes included”
Usage rights	If the brand can use the video in ads, where, and for how long	“Use in ads: priced separately, per 30 days”
Exclusivity	If you will not work with similar brands, and for how long	“Exclusivity: on request, priced separately”
Payment	How much before the work, how much after, and how	“Half before, half after the post”
Contact	A work email or a LINE for brand work	Your booking contact

What is a tie-in job?

A tie-in means that the product is part of your own work, for example a drink in a scene of your music video, or a phone you use in a short film. A tie-in usually needs more planning than a normal post, because the product must fit the story. The video also stays online for a long time. So when you price a tie-in, count the extra planning time and how long the brand will be in your work.

How artists can price brand work, step by step

We do not give you price levels, because a number that fits one artist can be wrong for another. Here is a way to make your own price from your own time and costs.

1. Count your hours for each type of work

Write down every part of the job: the idea, messages with the brand, filming, editing, changes, posting and replies to comments. It is easy to count too few hours. Use real hours from your last few videos.

2. Add your costs

Add makeup, clothes, a location, a camera person, music rights and travel. If the brand pays some of these costs, write that on the quote.

3. Choose a price for your time

Decide what one hour of your work is worth. This is your own decision. Think about your experience, how many requests you get, and what you earn from shows or other work in the same time.

4. Add usage rights and exclusivity

A post on your account is one thing. A brand that uses your video in its own ads gets more value. Instagram says that a business needs your permission before it can promote your branded content posts. TikTok One, TikTok’s platform for brands and creators, has a tool, still in beta, where brands ask creators for 365 days of ad use. Price these parts separately, per platform and per time period.

5. Put it together and test it

A simple way to write it is: (your hours × your price per hour) + your costs + usage rights + exclusivity. Send the price, and listen to how brands answer. After each job, check if your hours were right, and change the price when you need to.

Which numbers belong on your rate card

Take every number from your own insights in TikTok Studio, Instagram or YouTube Studio, and write the date. Good numbers to show are followers, average views on recent posts, and where your followers live. A brand may ask for a screenshot, so only use numbers you can show in the app.

We want to be honest about this. The numbers on a rate card must be true. In the United States, an FTC rule forbids buying or selling followers or views that do not come from real people, when someone uses them to look more influential for business. Meta’s published rules also do not allow paid likes, views or follows. Numbers from an order do not belong on a rate card, and more followers alone do not bring more brand jobs. Brands pay you for your work, your style and the people who really watch you.

Mark paid work, and remember tax

Every paid post must show that it is paid. On Instagram, use the Paid Partnership label. Instagram says that anything received from business partners counts, money or otherwise. On TikTok, turn on the commercial content disclosure setting when a post promotes a brand, a product or a service. On YouTube, tick the paid promotion box. YouTube says that the creator and the brand are both responsible for local law.

Brand work is income. The Revenue Department’s tax guide for influencers lists brand sponsorship, paid reviews and event fees as common income. It says that an influencer who is a person files tax twice a year, with the half year form (ภ.ง.ด.94) and the yearly form (ภ.ง.ด.90), and should keep records of income and costs. Ask an accountant how this works for you.

If you do not want to wait, you can see our work on your own account first, with a free trial. Start the free trial

Ways to price brand work compared

Way	Cost	Speed	What you do	Good for
A new price for every job	0 THB	Slow, every time	Count hours and costs for each request	Artists with few and very different requests
A fixed rate card	0 THB	One or two days to make, then fast	Make the card once, update it every few months	Artists who get regular requests
Packages on the rate card	0 THB	One or two days to make	Combine work, for example one Reel and three stories	Brands that want an easy choice
Ask the brand for its budget first	0 THB	Fast	Ask, then say what you can do for that budget	When you are not sure what the brand wants
A manager or an agency	A fee or a share of your fee, as you agree	Fast once you have one	Agree on how they work and what they take	Artists with many requests and little time

We do not find brand jobs for artists. If you want help with your own account, our page on services for artists and creators explains what we do.

Common mistakes with a rate card

• Numbers without a date. What usually helps instead: write the date and use numbers you can show in your insights.
• Ad use included for free. What usually helps instead: write usage rights as their own line, per platform and per time period.
• No limit on changes. What usually helps instead: write how many rounds of changes are included.
• Forgetting the paid label. What usually helps instead: write on the rate card which label you use, so the brand knows from the start.

Your work is what brands pay for, and a clear rate card can make it easier for them to say yes. If you want your account to grow first, our guide on how to get more TikTok followers yourself has free steps. You are always welcome to ask us anything on LINE.

The shortcut: see it work on your own account first

Everything in this guide works, and it costs nothing. It also takes time, and that is completely normal.

If you want your account to look established sooner, we can help on TikTok, Instagram, Facebook and YouTube. The published rules of these platforms do not allow paid followers, likes or views, so we want you to know this before you decide. Nobody logs in to your account, and your order is private and confidential.

Try it first: our free trial is a small order on your own account, with no card and no password.

Start the free trial Free profile check

You are always welcome to ask us anything on LINE.