To promote a new song on TikTok, start before release day. Make sure the song is ready as a TikTok sound and post short teaser clips. In the first week, post your own videos with the sound every day, reply to people who use it, and work with other artists. Videos that people watch to the end help most.
This guide is for singers, rappers and bands in Thailand who have a new song coming. You have worked on this song for a long time, and it is normal to want the first week to go well. The plan below starts a few days before release and ends on day 7. You can do every step yourself, with your phone and the audience you are already building.
How TikTok decides who sees your song
TikTok explains its For You feed in its own Newsroom. It looks at what people do, for example which videos they like, share, comment on and watch. It also looks at video details such as captions, sounds and hashtags, and at settings such as language and country. TikTok writes that a strong sign, such as watching a longer video from beginning to end, counts more than a weak sign.
TikTok also writes that “neither follower count nor whether the account has had previous high-performing videos are direct factors”. This is good news for a new artist. A small account can still reach many people when a video makes people watch to the end. It also means that each video needs its own clear moment from the song.
How to promote a new song on TikTok: the 7 day plan
Before release: get the sound and the profile ready
- Ask your distributor about TikTok. The company that sends your song to music apps can tell you if TikTok is included and when the sound will be ready.
- Choose the 15 to 30 seconds people will remember. Usually this is the chorus or one strong line. You will use this part in most videos.
- Update your profile. Put the release date in your bio and a link to the song in your profile link. A new visitor should see in a few seconds who you are and what is new.
- Post two or three teaser clips. For example, a short part of the chorus, the studio, or the story behind the song. Write the caption in Thai if most of your fans are in Thailand.
Day 1, release day: one clear video and a pinned post
Post one video that uses the official sound and shows the best part of the song in the first seconds. Pin it to the top of your profile. Ask your friends, band members and team to watch it and use the sound in their own videos on the same day. Answer the first comments yourself, because early replies give people a reason to come back.
Days 2 and 3: your own videos with the sound
Post one or two short videos each day with the same sound. Try different ideas: singing live, the meaning of a line, a dance, a behind the scenes moment. Keep each video short and clear. TikTok counts how many people watch to the end, so a short video that people finish is better than a long one they skip.
Days 4 and 5: reply to people who use your song
Open the sound page and look at the videos that use your song. Like them, comment, and make duets or stitches with the best ones. You can also reply to comments with a video. People are happy when an artist answers them.
Days 6 and 7: work with other artists, then check your numbers
Ask one or two artists or creators with a similar style to make a video with your song. On day 7, open your TikTok analytics. Look at which video people watched longest and which one brought new followers. Make your next videos more like those.
If you do not want to wait, you can see our work on your own account first, with a free trial. Start the free trial
Ways to promote a song on TikTok compared
| Way | Cost | Speed | What you do | What you get | Good for |
|---|---|---|---|---|---|
| Your own videos with the sound | 0 THB | Slow to medium | Post every day in the first week | Fans who know you and the song | Every release |
| Duets, stitches and video replies | 0 THB | Medium | Answer people who use your song | More people use the sound | Building a group of fans around the song |
| Work with other artists or creators | Usually 0 THB, or a fee | Medium | Plan videos together | Your song in front of their followers | Reaching a new group |
| TikTok’s own ads | You choose a budget | Fast for one video | Pick a video and a budget in the app | One video shown to more people | Testing which part of the song people like |
| Paid song promotion by creators | Different for each creator | Fast if they post on time | Pay creators to use the sound | The sound in more videos | Larger releases with a budget |
| A release week order from a growth service | You pay per order | Over several days | Send your username, no password | A profile that looks ready on release day. The published rules of TikTok do not allow paid followers or views. | Artists who want the profile to look active when new people arrive |
The last row is about first impressions only. When a new person finds your song and opens your profile, an active profile can help them stay a few seconds longer. The song and your videos are what make them listen again.
Common mistakes, and what usually helps instead
- Posting only once on release day. One video is one chance. What usually helps instead: plan at least one video a day for the first week.
- Using a different part of the song every time. People need to hear the same moment a few times. What usually helps instead: keep one main part, and change the picture around it.
- Starting the video slowly. Many people scroll away in the first seconds. What usually helps instead: start with the best line or the most interesting picture.
- Stopping after day 7. Songs can grow slowly over weeks. What usually helps instead: keep posting with the sound, and check our guide on the best time to post on TikTok in Thailand.
What to do after the first week
After day 7, keep the videos that worked and drop the ones that did not. Our guides on how to get more TikTok followers as an artist and how to get fans following again after a break help with the next months. If you want to see what we do for artists, our page on social media growth for artists explains it in simple words. You are always welcome to ask us anything on LINE.
Questions people ask about promoting a song on TikTok
How do I promote my new song on TikTok for free?
Make sure the song is ready as a TikTok sound, post teaser clips before release, and post your own videos with the sound every day in the first week. Then reply to people who use your song and make videos with other artists. All of this costs nothing.
How many videos should I post in the first week of a release?
There is no rule from TikTok for this. Many artists post one or two videos a day in the first week, because each video is a new chance to reach people. Choose a number you can keep, and use the same strong part of the song in most videos.
Should I pay someone to promote my song on TikTok?
It can help a larger release, but it is not needed for a first song. Paid creators put your sound into more videos, and TikTok ads show one video to more people. Try the free steps first, then look at your numbers and decide where a budget helps most.
Does the same plan work for YouTube?
The idea is the same: prepare before release, post short clips, and answer your fans. On YouTube, Shorts can lead people to your full music video. The details are different, so we explain YouTube in our separate YouTube guides.
The shortcut: Your release week
Everything in this guide works, and it costs nothing. It also takes time, and that is completely normal.
If you want your account to look established sooner, we can help on TikTok, Instagram, Facebook and YouTube. The published rules of these platforms do not allow paid followers, likes or views, so we want you to know this before you decide. Nobody logs in to your account, and your order is private and confidential.
Try it first: our free trial is a small order on your own account, with no card and no password.