How much does it cost to hire an influencer in Thailand? What the price depends on

How much it costs to hire an influencer in Thailand depends on the account and its topic, the number and type of posts, how long you can use the video in ads, exclusivity, and the time and travel the work needs. We do not publish a price list, because prices change with every job. Ask for a written quote that lists each part.

Published 19 October 2026 · Written by the Celebrity Assistant team

This guide is for owners of small brands, shops, clinics and restaurants in Thailand who want to hire an influencer or a KOL for the first time. You already know your product and your customers, and that is the most important part. This guide helps you understand a quote, compare people in a fair way, and prepare the agreement, the tax and the paid label.

How much does it cost to hire an influencer in Thailand, and why we give no price list

You can find many price lists for Thai influencers online. They come from agencies and blogs, and they often use different numbers for the same account size. We could not find an official public source for influencer prices in Thailand that we can link to. We do not want to give you a number that may be wrong for your job. Instead, this guide shows what the price depends on, so you can read any quote and ask the right questions.

What decides the price of an influencer or a KOL

Part of the price	Why it changes the price	What to ask
The account and its recent views	More people see the post, and the person has more offers	Average views on the last ten posts, with a screenshot
Topic	People who are trusted on one topic, such as health or beauty, may ask more	Which topics do you usually post about?
Type of work	A story takes less time than a video, a live or an event	A price for each type of work
Number of posts and changes	Each post and each round of changes takes time	How many rounds of changes are included?
Use in your ads	Using the video in paid ads is extra value for the brand	A price for ad use, and for how many days
Exclusivity	The person cannot work with similar brands for some time	A price with and without exclusivity, and for how long
Time, travel and production	Makeup, a location, a crew or a trip cost money	What is included, and what is extra?

Use in ads is an easy part to forget. Instagram says that you need the creator’s permission before you can promote their branded content posts. TikTok One, TikTok’s own platform for brands and creators, has a tool where brands ask creators for 365 days of ad use. Both show that ad use is a separate permission, and the person can ask a separate price for it.

How to hire an influencer in Thailand, step by step

1. Write your goal and your budget

Write one goal, for example more people who know your clinic, or more sales of one product. Then write the highest amount you can spend. A clear budget helps people tell you quickly what they can do for it.

2. Make a short list and check each account

Choose five to ten accounts that your customers already follow. For each one, look at the views on the last ten posts and read the comments. TikTok says that follower count is not a direct factor when it recommends videos, so recent views tell you more than the follower number. Good signs are comments from people like your customers, and replies from the person.

3. Send the same brief to everyone

Write a short brief: your product, your goal, the type and number of posts, the dates, ad use and exclusivity. When everyone gets the same brief, you can compare the quotes.

4. Ask for a written quote with each part

Ask for a price for each line of the table above. A quote with one total and no details is hard to compare. If the price is above your budget, you can ask what the person can do for your budget.

5. Sign a simple agreement

Use the checklist below. A short agreement in clear words protects both sides and makes the work easier.

6. Look at the results after seven days

Ask for a screenshot of the person’s insights for the post after seven days. Compare views, clicks and sales with your goal. Then you know who to work with again.

Checklist for an influencer or KOL agreement

• What the person makes: type, number of posts, length and platform.
• Dates for the draft, for your approval, and for the post.
• How many rounds of changes are included.
• Ad use: if you can use the video in ads, on which platforms, and for how many days.
• Exclusivity: which brands, and for how long.
• Payment: the amount, the date, and how much before and after the post.
• The paid label the person will use on each platform.
• How long the post stays online, and what happens if it is late.

This checklist is not legal advice. For a large job, ask a lawyer to look at the agreement.

Tax when you pay an influencer, and the paid label

The Revenue Department (กรมสรรพากร) has published a tax guide for influencers. It lists brand sponsorship, paid reviews and event fees as common income for influencers. It says that an influencer who is a person files tax twice a year: the half year form (ภ.ง.ด.94) from July to September, and the yearly form (ภ.ง.ด.90) from January to March of the next year. It also says that an influencer should keep records of income and costs. When sales of goods and services go above 1.8 million baht in a year, the influencer must register for VAT within 30 days.

A common question is withholding tax (ภาษีหัก ณ ที่จ่าย). The guide we read does not answer this question, so we do not give a rate here. Ask your accountant before you pay, and keep the receipt or invoice. On 17 February 2026, the Revenue Department also held a seminar for influencers about tax on reviews, ad work and gifts. You can call the Revenue Department at 1161 with questions.

Every paid post must be marked. Instagram says that anything received from business partners counts, money or otherwise, so a free product counts too. TikTok says that creators must turn on the commercial content disclosure setting when a post promotes a brand, a product or a service, and a video without it may not be shown in the For You feed.

If you do not want to wait, you can see our work on your own account first, with a free trial. Start the free trial

Ways to hire influencers compared

Way	Cost	Speed	What you do	Good for
One larger influencer	The quote from that person	Some weeks	Brief, agreement, approval	Many people learn your name at the same time
Several smaller influencers or KOLs	The sum of several smaller quotes	Some weeks	More messages and more agreements	Testing which people and which messages work
Your own customers share (KOC)	Often a product or a small gift, also marked as paid	Slow, it grows with your sales	Ask happy customers, make sharing easy	Reviews that new customers trust
TikTok One (TikTok’s own platform)	Depends on the creators you choose	Some weeks	Search, send a brief, follow the results	Brands that work mostly on TikTok
An agency	Agency fee plus each person’s fee	Fast to start	Agree on a goal and a budget	Brands without time to manage the work

We want to be clear about what we do. We do not find or hire influencers for brands. We help businesses with their own pages, so the page looks active when customers check it before they book. Our page on social media services for businesses in Thailand explains what we do.

Common mistakes when you hire an influencer

• Comparing quotes for different work. What usually helps instead: send the same brief to everyone, and ask for a price for each part.
• Forgetting ad use. What usually helps instead: decide before you ask for quotes if you want to use the video in ads, and for how many days.
• Looking only at followers. What usually helps instead: ask for screenshots of recent views and of where the followers live.
• Paying everything before the post. What usually helps instead: agree in writing how much you pay before and how much after the post.

Your product and your customers are the best start for any work with influencers. You are always welcome to ask us anything on LINE.

The shortcut: see it work on your own account first

Everything in this guide works, and it costs nothing. It also takes time, and that is completely normal.

If you want your account to look established sooner, we can help on TikTok, Instagram, Facebook and YouTube. The published rules of these platforms do not allow paid followers, likes or views, so we want you to know this before you decide. Nobody logs in to your account, and your order is private and confidential.

Try it first: our free trial is a small order on your own account, with no card and no password.

Start the free trial Free profile check

You are always welcome to ask us anything on LINE.