KOL and influencer campaigns in Thailand for brands and artists
Our team and partners find the right TikTok, Instagram and YouTube creators for you, book them and follow every post until the campaign is finished. A brand can ask creators to review a product, and an artist can ask creators to use a new song in their videos. We start with a free start-up meeting, and you get a written price proposal before we contact any creator.
- Free start-up meeting
- Written price proposal first
- Private and confidential
Ask a person now
A person answers every day from 9:00 to 22:00, Thailand time, usually within an hour. You do not need an account, an email or your name to ask.
What our influencer marketing campaigns include
We take care of the work between you and the creators. We agree the exact work in the price proposal, and you are welcome to ask about each part.
A clear campaign brief
We write down what the campaign should do, who it should reach, what creators should show and what they should not say.
A list of creators who fit
We look for KOLs, influencers and smaller creators whose followers match the people you want to reach. For each creator, we explain why we chose them.
Checks before we book
We look at each creator’s recent posts, their likes and comments, and the kind of brands they worked with before. Then you choose who we contact.
Contact, rates and agreements
We contact the creators, talk about the rate and write a simple agreement. The agreement says what they post, when they post and how you can use the posts.
Approval before posting
Creators send us their draft first. We check it against the brief, and you approve it before it goes live.
Follow-up and report
We check that every post goes live on the agreed day. At the end, you get a report with every link and the numbers for each post.
Who hires KOLs and influencers with our team?
Brands and small businesses
Creators show your product or your shop to their followers in their own words. This works well for beauty, food, fashion and new products that people want to see before they buy.
Artists and management
Creators use your new song in their videos, or they talk about your concert or fan meeting. More people then hear the song from someone they already follow.
If you are a creator yourself and want brands to book you, our page about a brand-ready profile is the right place to start. We are happy to help on both sides.
How a KOL and influencer campaign works with our team
- You book a free start-up meeting
We talk for about 30 minutes online or on a LINE call. We listen to your goal, your product or song, and the people you want to reach.
- You get a written price proposal
The proposal shows our fee, a suggested budget for the creators and the timeline. Nothing is binding until you say yes.
- We send you a list of creators
You see each creator, their accounts and our reasons. You choose the creators you like, and we contact only them.
- We book the creators and check every draft
We agree the rate and the posting days with each creator. You approve every draft before it goes live.
- The posts go live and you get a report
We follow every post and collect the links and the numbers. Then we send you the report and tell you what we learned.
We only write to you when we need a decision and when the report is ready. You are always welcome to write to us first.
What we need to start the campaign
- Your goal, your product or song, and the dates that matter to you.
- Products or samples for the creators, if the campaign is about a product.
- The words and claims creators may use, especially for health, beauty and food products.
- One person on your side who can approve creators and drafts.
What the price proposal does not include
- The creators’ fees. We show each fee clearly before anything is booked.
- Products, samples and delivery to the creators.
- Travel or event costs, if a creator visits your shop or your event.
- Ads with the creators’ posts, unless you add social media ads to the proposal.
We are sorry that we cannot promise that a certain creator says yes, because every creator chooses their own work. We ask every creator to say what they really think, and to mark paid posts with the platform’s paid partnership label. Your campaign stays private and confidential until it goes live, and you can read how we keep it private.
Hiring a KOL in Thailand: questions people ask
What is the difference between a KOL and an influencer?
In Thailand, people often say KOL for a creator who is known as an expert in one topic, such as beauty or music. We work with both, and our guide on KOL and influencer explains the difference.
How much does it cost to hire an influencer?
Each creator sets their own rate, and the rate depends on their followers, the platform and the kind of post. We suggest a creator budget in the price proposal, and our guide on the cost of hiring an influencer in Thailand explains more.
Can I choose the creators myself?
Yes, you always choose. We send you a list with our reasons, and we only contact the creators you say yes to.
Do you work with small creators?
Yes, we are happy to work with small creators. Smaller creators often have followers who care a lot about one topic, and many campaigns use several of them together.
Can an artist use influencer marketing for a new song?
Yes. Creators can use your song as the sound in their TikTok or Reels videos. We can plan this as one part of a launch campaign for the release.
How KOL campaigns fit with our other agency services
KOL and influencer campaigns are step 5 of our six agency services. You can choose this step alone, or you can combine it with the other steps.
Before: strategy and your own content
A social media strategy shows which creators fit your goal. Your own account should also look ready when new people arrive from the creators.
See social media managementNext to it: social media ads
When a creator agrees, we can run their best post as an ad. More people then see the post for longer.
See social media adsAll together: launch campaigns
For a release, a product or an event, creators are one part of a launch plan with content, ads and posting.
See launch campaignsFor a quick start on your own account, you are welcome to check your profile for free and see what new visitors see first.
Book a free start-up meeting about your KOL campaign
Tell us about your product or your song, and we listen first. After the meeting you get a written price proposal, and you decide in your own time. We are happy to help.
Ask a person now
A person answers every day from 9:00 to 22:00, Thailand time, usually within an hour. You do not need an account, an email or your name to ask.