Social media audit: how to check your own accounts step by step

To do a social media audit, check every account in the same order: your name and photo, your bio and link, your last 12 posts, your numbers over time in TikTok Studio, Instagram Insights and YouTube Studio, your replies to comments, and three similar accounts. Write everything in one sheet, then choose one next step for each account.

Published 19 October 2026 · Written by the Celebrity Assistant team

This guide is for singers, musicians, actors, creators and small brands in Thailand whose accounts have been online for a while. Maybe the numbers have stayed the same for months, and you do not know where to start looking. That is completely normal. This checklist takes about one hour per account, with the free tools that each app already has.

What is a social media audit?

A social media audit is a full check of all your accounts at one time. You look at what a new visitor sees, what you have posted, and what your numbers show. Then you write down the next step for each account.

An audit is different from fixing one problem. If only your TikTok views are low, our guide on why TikTok views are not increasing helps more. An audit is for the moment when you want to see the whole picture first: every platform, every profile, and how they work together.

What you need before you start

• One sheet. A Google Sheet, an Excel file or a page in a notebook works well. You can copy the template further down in this guide.
• The statistics in each app. TikTok has analytics in the app, on TikTok Studio Web and in the TikTok Studio app. Instagram has free insights for public accounts. YouTube has Analytics in YouTube Studio.
• About one hour per account. You do not need to finish everything in one day. One account per evening is a good speed.

How to do a social media audit, step by step

Do the steps in this order for every account. Write the answers in your sheet as you go, so that you can compare the accounts at the end.

1. Make a list of all your accounts

Write down every account you have: TikTok, Instagram, Facebook Page, YouTube, and any old accounts you no longer use. Fans can still find old accounts when they search for your name, so give each one a bio line that sends people to your new account.

2. Check that your name and photo are the same everywhere

Fans search for the name they remember. Use the same artist or brand name on every platform, and the same profile photo if you can. A clear photo of your face, or your logo for a brand, helps new visitors know that they found the right account.

3. Read your bio and test your link

Read your bio as if you were a stranger. It should say who you are and what you make in one or two short lines. Then tap your link and check that it still works and goes to your newest song, product or show. If the link still goes to an old event, it is an easy fix.

4. Look at your last 12 posts

Open your profile and look at the last 12 posts. Write down three things: the date of your newest post, how many days usually pass between posts, and what kind of posts they are (music, behind the scenes, product photos, short videos). A new visitor looks at these posts first, so they show what your account is about today.

5. Check your numbers over time

Now open the statistics. Look at a longer period, so that one good or bad week does not decide everything.

• TikTok: open TikTok Studio and go to Analytics. TikTok lets you choose the last 7, 28, 60 or 365 days, or a custom period. Write down views, new followers and your three best videos. TikTok says that the age, gender and location of your viewers come from predictive models, so treat those numbers as an estimate.
• Instagram: in the app you see an overview with Views, Interactions, New followers and Content you shared. You can choose a period within the past 90 days. Tap View insights under a post or reel to see the numbers for that post. Instagram shows details about your followers when you have at least 100 followers.
• YouTube: sign in to YouTube Studio and click Analytics in the left menu. The Overview, Content and Audience tabs show how your channel is doing and who watches.

One more thing about YouTube: YouTube Help says that views are counted the moment a video starts to play, with this update starting on 24 August 2026. If your YouTube views changed around that date, the new way of counting can be part of the reason. YouTube also says it may freeze or change a count and remove low-quality plays.

6. Check how you answer comments and messages

Open your last five posts and count how many comments got an answer from you. Replies show people that you read their comments, and new visitors see the replies too. If many comments have no reply, a good next step is to answer the first comments on every new post.

7. Find what already works

From step 5, take your three best posts on each platform. Write down what they have in common: the topic, the length, the first seconds, the time you posted. These posts show what your audience already likes. They are the easiest place to start, because you can make more posts like them.

8. Look at three similar accounts

Choose three accounts that make similar music or sell similar products, ideally a little bigger than you. You can only see their public profile, and that is enough. Write down how often they post, what kind of posts get the most comments, and what their bio and link say. The goal is to learn what people in your area respond to, and then do it in your own style. Please do not copy their posts.

9. Write one next step for each account

Look at your sheet and choose one thing per account, not ten. For example: “Fix the link on Instagram”, “Post two TikToks a week for one month”, or “Answer the first comments on every post”. Do the audit again in about three months and compare the two sheets.

A simple social media audit template

Copy these rows into your sheet, with one column for each of your accounts.

What to check	Where you find it	What to write down
Name and photo	Your profile	Same on every platform? Yes or no
Bio and link	Your profile	Is it clear? Does the link work?
Newest post	Your profile	The date, and days between posts
Type of posts	Your last 12 posts	Music, products, behind the scenes, other
Views and new followers	TikTok Studio, Instagram Insights, YouTube Studio	Numbers for the last 28 or 30 days, and the period before
Best posts	The same statistics	Your top 3, and what they have in common
Replies	Your last 5 posts and your messages	How many comments got an answer
Similar accounts	Their public profiles	How often they post, and what gets comments
Next step	Your notes	One thing to do this month

Ways to check your social media accounts compared

Way	Cost	Speed	What you do	What you get	Good for
Do the audit yourself with this guide	0 THB	About one hour per account	Follow the steps and fill in the sheet	A full picture that you understand well	Everyone, at least once
The statistics inside each app	0 THB	A few minutes	Open TikTok Studio, Instagram Insights or YouTube Studio	Numbers for one platform at a time	A quick weekly check
Our free profile check	0 THB	About 10 seconds	Type your username	How your profile looks to a new visitor, and one next step	A fast first look before a full audit
A person from our team looks at your profile	0 THB	A reply from a person	Send the link to your profile	A plan in simple words for your account	When you want a second opinion
A paid analytics tool or an agency audit	Different for each one	Depends on the tool or the agency	Connect your accounts or send a brief	More reports and comparisons	Brands with many accounts

If you do not want to wait, you can see our work on your own account first, with a free trial. Start the free trial

How to read your audit without judging yourself

Numbers can feel personal, especially for artists. An audit only describes an account, never a person. Write what you see as a fact, and then turn it into a next step. “Views went down in the last 28 days” becomes “Make two more videos like my best video from last month”. “The link is old” becomes “Change the link today”.

Common mistakes in a social media audit

• Looking only at followers. The follower number changes slowly and says little about the last month. What usually helps instead: look at views, replies and your best posts first.
• Comparing one week with one week. One strong video can change everything. What usually helps instead: compare 28 days with the 28 days before.
• Writing ten next steps. A long list is hard to start. What usually helps instead: choose one step per account for this month.
• Copying a bigger account. Their audience knows them, not you. What usually helps instead: learn what kind of posts work in your area, then make them in your own style.

Your next step after the audit

Everything in this guide is free, and you can do it all yourself. If you want a fast first look before you start, our free profile check shows how your profile looks to a new visitor and one next step that would help most. You can also use it on our home page. It takes about 10 seconds, you do not sign up, and we never need your password.

If your audit shows that your account looks smaller than the work you put into it, you can also try a free trial for your account. It is a small order on your own public account, with no card and no password. The published rules of the big platforms do not allow paid followers, likes or views, and we want you to know this before you decide. You are always welcome to ask us anything on LINE.

The shortcut: see it work on your own account first

Everything in this guide works, and it costs nothing. It also takes time, and that is completely normal.

If you want your account to look established sooner, we can help on TikTok, Instagram, Facebook and YouTube. The published rules of these platforms do not allow paid followers, likes or views, so we want you to know this before you decide. Nobody logs in to your account, and your order is private and confidential.

Try it first: our free trial is a small order on your own account, with no card and no password.

Start the free trial Free profile check

You are always welcome to ask us anything on LINE.