Launch campaigns in Thailand for a new song, product or event
A launch campaign brings our agency services together for one important date. Our team and partners plan the strategy, make the content, post it, run the ads and book the creators, usually over two to six weeks. You can use it for a song release, a new product, a concert, a fan meeting or a shop opening. We start with a free start-up meeting, and you get a written price proposal before anything begins.
- Free start-up meeting
- Written price proposal first
- Private and confidential
Ask a person now
A person answers every day from 9:00 to 22:00, Thailand time, usually within an hour. You do not need an account, an email or your name to ask.
What a product or song launch campaign includes
Every launch combines our five other services in a different way. We choose the parts with you in the start-up meeting, and the price proposal shows each part clearly.
A launch plan with dates
We write one plan for the weeks before, during and after the launch. The plan shows what happens on each day and who does it.
See social media strategyContent for every phase
We make the teasers, the launch videos, the photos and the texts. We prepare most of it before the launch day.
See content productionPosting and comments
We post on your accounts on the planned days and reply to comments and messages during the launch, in the voice you approve.
See social media managementAds on Meta and TikTok
We run ads that show the launch to new people at the right time. You pay the ad budget directly to the platforms.
See social media adsCreators and KOLs
We book creators who talk about the product or use the song in their videos during the launch weeks.
See KOL and influencer campaignsOne report at the end
After the launch, you get one report with the posts, the ads, the creators and the numbers together.
How do we plan a launch campaign on social media?
- You book a free start-up meeting
We talk for about 30 minutes online or on a LINE call. We listen to what you are launching, the date and what success means to you.
- You get a written price proposal
The proposal shows the parts we suggest, our fee, the ad and creator budgets, and the timeline. Nothing is binding until you say yes.
- Before the launch: we prepare
We make the content, book the creators and set up the ads. Teasers start on your accounts, so your followers know that something is coming.
- Launch week: everything goes live together
Your posts, the creators’ posts and the ads go live on the planned days. A person on our team checks the results every day and changes the plan when it helps.
- After the launch: we keep it going and report
We keep the best posts running for a while longer. Then you get the report and our ideas for your next launch.
We agree the exact timeline in the price proposal, because every launch is different. During the launch we write to you when we need a decision, and you are always welcome to write to us.
What we need to plan your launch
- The launch date and anything that must happen before it.
- The song, the product or the event details early, so we can make teasers in time.
- Products or samples for the creators, if you launch a product.
- One person on your side who can approve content, ads and creators quickly.
What the price proposal does not include
- The ad budget, which you pay directly to Meta or TikTok.
- The creators’ fees, products and delivery to the creators.
- Studio rent, locations, models or travel, if the content needs them.
- Event costs, such as the venue, the stage and tickets.
We show every cost that you pay yourself in the price proposal, so you see the full launch budget before you decide. We are happy to plan a smaller launch first if that suits you better.
A real case from Thailand: a rapper with new music on TikTok
This case was a growth order, and it was not a full launch campaign. We share it because it shows what can happen when new music gets help in the days after each video goes live.
TikTok case study: a rapper in Thailand, from 42,000 to 140,000 followers
He came back with new music after a break. We added followers a little at a time, and likes, views and comments to each new video. His TikTok grew from 42,000 to 140,000 followers, and each video now gets about 100,000 views.
Read the case study* This is a real case. To keep the client private, we changed the numbers by up to 10% on purpose, so nobody can find the account. The client agreed to let us publish this case study.
Launch campaigns: questions people ask
How early should we start planning a launch?
It is easier to start early, because content and creators need time. Please contact us as soon as you know the date, and we tell you in the meeting what is still possible.
Can we choose only some parts of the launch campaign?
Yes, you choose. Some clients want the full plan, and others want only ads and creators for the launch week. The price proposal only includes the parts you want.
Can you help with a concert or a fan meeting?
Yes, we are happy to help. We plan the posts before the event, the content on the day and the posts after it. The event costs are paid by you or the organiser.
Do you promise a number of views or sales?
We are sorry, but nobody can promise how people will react to a launch. We plan carefully, check the results every day and change the plan when it helps. The report shows exactly what happened.
Is there a smaller option for a song release?
Yes. Our package Your release week adds views, likes, saves and comments that you write yourself to your new song. You can order it on the site today. You can read more on our music promotion page.
Launch help you can start today
A full launch campaign needs a meeting and a price proposal first. If your date is very close, these options are ready now, and you are welcome to ask us which one fits.
Music promotion for a new song
Our package for your release week helps a new song on TikTok, YouTube and Instagram.
See music promotionPackages for a concert or a release
We have ready packages for a release week, a concert or fan meeting, and going live.
See the packagesA guide to plan it yourself
Our free guide explains how to plan a product launch on social media step by step.
Read the guideBook a free start-up meeting about your launch campaign
Tell us what you are launching and when, and we listen first. After the meeting you get a written price proposal, and you decide in your own time. We are happy to help.
Ask a person now
A person answers every day from 9:00 to 22:00, Thailand time, usually within an hour. You do not need an account, an email or your name to ask.