- Client
- Singer in Thailand with 1 million Instagram followers
- Platform
- Starting point
- 1 million Instagram followers, about 500 likes per post
- Period
- More than 200 posts
What the client needed
She had built a large audience over many years. Her new posts got about 500 likes and 20 comments. Brands and event organisers look at the likes and comments on each post, so she wanted her posts to match the size of her audience.
This is common for: Artists with a large audience whose new posts get few likes and comments.
What we did
We set up a package for each new post. When she posted, we added likes, views, comments, shares and reposts to that post, starting a few minutes after it went live. We have now done this on more than 200 posts. During the same time we also added followers, a little at a time.
Why we chose this plan
Followers and likes belong together. When only the follower number grows, the posts look quiet. So we worked on each post, and not only on the follower number.
Before and after
We measured this over more than 200 posts.
* This is a real case. To keep the client private, we changed the numbers by up to 10% on purpose, so nobody can find the account. The client agreed to let us publish this case study.
We publish every case study with the client's permission, and we never name anyone who did not ask to be named. We're happy to look at your account too.