One monthly plan for a manager with three artists

Client: Artist manager in Thailand with three artists
Platform: Several platforms
Starting point: 142,000 followers across three artists
Period: Four months

What the client needed

The manager had three artists with three different release schedules, and no time to order for each one separately. The growth came in short jumps that did not match the releases.

This is common for: Managers, agencies and labels with more than one artist to manage.

What we did

We made one plan each month for all three artists, planned around each artist's release calendar. The manager had one contact person and got one invoice.

Why we chose this plan

The manager wanted less work, and more choices would not have helped. One plan that followed the release calendar gave the manager less work.

Before and after

Followers, three artists together 142,000 196,000

Posts over 10,000 views per month 3 22

Hours a month spent ordering 6 1

We measured this over four months.

* This is a real case. To keep the client private, we changed the numbers by up to 10% on purpose, so nobody can find the account. The client agreed to let us publish this case study.

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