- Client
- Lifestyle influencer in Thailand, working with brands
- Platform
- Starting point
- 346,900 followers, engagement rate 1.1%
- Period
- Three months
What the client needed
The brands she wanted to work with asked for 500,000 followers. If we had added 150,000 at once, her followers would not have fitted her likes and her normal growth.
This is common for: Creators who are close to the number of followers that a brand, an agency or a platform programme asks for.
What we did
We added followers every week for twelve weeks, and never more than she would get in a normal good week. At the same time we added likes and saves to her posts, so they grew together with her followers.
Why we chose this plan
The number of followers was important, and the way she reached it was even more important. Brands look at how an account grew over time, as well as the total number.
Before and after
We measured this over twelve weeks.
* This is a real case. To keep the client private, we changed the numbers by up to 10% on purpose, so nobody can find the account. The client agreed to let us publish this case study.
We publish every case study with the client's permission, and we never name anyone who did not ask to be named. We're happy to look at your account too.