- Client
- Indie band from Chiang Mai, first club tour
- Platform
- Several platforms
- Starting point
- 140 people marked interested across four events
- Period
- Four weeks per date
What the client needed
Tickets sold slowly, and the event pages showed very few people going yet. Many people check if others are going before they decide to buy a ticket.
This is common for: Anyone with a concert, a show, a fan meeting or an opening, where people check the event before they decide to come.
What we did
Over the four weeks before each date, we added people marked interested on each event page. We also added story views and shares on the announcement, and views on the TikTok clips from their rehearsals.
Why we chose this plan
The band's music was ready for the tour. The event pages only needed to show that other people were interested too.
Before and after
We measured this over four weeks before each show.
* This is a real case. To keep the client private, we changed the numbers by up to 10% on purpose, so nobody can find the account. The client agreed to let us publish this case study.
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